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India's House of Food Brands

Creating iconic food brands

Why the model works

Built like an operator, not a marketplace.

Kitchen-first economics

Every brand is designed around shared kitchen infrastructure, so unit economics work before marketing spend does.

Category depth over breadth

Each brand owns one occasion — health, biryani, dessert, celebration — built for depth in that category rather than breadth across categories.

Data-run, fast to the door

Menu, pricing and kitchen placement are driven by order-level data, and kitchen density is built to shrink delivery time without shrinking food quality.

Core Purpose

Create Iconic Food Brands

At Curefoods, our role is not just to serve food, but to build brands that customers choose, remember, and come back to.

Frequently Asked

Quick answers about Curefoods.

What is Curefoods?
Curefoods is a Bengaluru-headquartered house of food brands, founded in 2020 by Ankit Nagori. It builds and scales multiple F&B brands — spanning healthy meals, biryani, pizza, desserts and celebration cakes — out of a shared network of cloud kitchens and dine-in stores across India.
How many brands does Curefoods own?
Curefoods' published brand portfolio includes Eatfit, Sharief Bhai Biryani, OLIO, Arambam, Nomad Pizza, CakeZone and Frozen Bottle, plus master-franchise partner Krispy Kreme.
What is a 'house of brands' model, and why does Curefoods use it?
A house-of-brands model runs several distinct, independently-branded products from shared infrastructure — in Curefoods' case, shared cloud kitchens, supply chain and delivery operations. It lets one kitchen serve several occasions (health food, biryani, dessert) to the same customer without diluting any single brand's identity.
How many kitchens and stores does Curefoods operate?
As of March 31, 2025, Curefoods runs 281 cloud kitchens, 99 kiosks and 122 restaurants across India.
Who founded Curefoods and when?
Curefoods was founded in 2020 by Ankit Nagori, former co-founder of Cure.fit (Cult.fit) and former Chief Business Officer of Flipkart, who set out to apply the same operating rigor to the food-brands business.
How can I order from Curefoods brands?
Every Curefoods brand is listed on major food delivery platforms (Swiggy, Zomato) under its own name — search the brand name directly, e.g. 'Eatfit' or 'Sharief Bhai' — and select brands also operate dedicated apps and dine-in stores.

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