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Arambam
Flavours of South - wholesome South Indian, built on millets.
Arambam is Curefoods' celebrity-backed South Indian brand, bringing the comforting flavours of the South together with the goodness of millets, offering regional favourites from across five South Indian states on one menu.
Live in 12 cities
BengaluruChennaiHyderabadVizagDelhiGurugramNoidaMumbaiPuneBhopalUjjainCoimbatore
The story
Arambam launched in partnership with actor Rakul Preet Singh, positioned around the nutritional case for millets over rice and wheat. Run by Curefoods' Millet Express subsidiary, it later entered an 18-month master franchise agreement with EAT360 to accelerate expansion beyond its Bengaluru and Mumbai launch markets.
Founded: 2024
Menu highlights
FAQ
Questions about Arambam
What does 'Flavours of South' mean for Arambam?
'Flavours of South' is Arambam's celebration of South Indian cuisine — bringing together the diverse regional flavours of the South with millet-forward dishes, all under one menu.
Is Arambam the same company as Millet Express?
Arambam is run by Curefoods' Millet Express subsidiary, which also operates the separate Millet Express brand; the two share ownership but run distinct menus and storefronts.
Why does Arambam use millets instead of rice or wheat?
Arambam brings the diverse and comforting Flavours of South to one menu, combining traditional South Indian favourites with millet-forward dishes. It's a celebration of familiar regional flavours with a modern, millet-focused approach.
Which cities is Arambam available in?
Arambam launched its first restaurant in Hyderabad in April 2024 and has since grown its presence across 12 cities in India — Bengaluru, Chennai, Hyderabad, Vizag, Delhi, Gurugram, Noida, Mumbai, Pune, Bhopal, Ujjain, and Coimbatore.
Does Arambam offer catering or group orders?
You can check with your nearest Arambam outlet for catering and bulk-order options.
What kind of food does Arambam serve?
Arambam serves a variety of South Indian dishes inspired by regional flavours, including breakfast favourites, rice-based dishes, tiffins, snacks, beverages, and millet-forward creations.
Does Arambam offer franchise opportunities, and what's the investment required?
Yes — Arambam offers two franchise tiers: a Unit Franchise starting at ₹20-25 lakhs, and a Master Franchise starting at ₹60 lakhs onwards.
Do I need prior restaurant experience to open an Arambam franchise?
No, prior food and beverage experience is optional — Arambam's franchise enquiry process asks about industry background but does not require it, only interest in the sector and sufficient capital for the chosen tier.
How can I contact Arambam directly?
You can reach Arambam through the 'Get In Touch' contact section on arambam.com.
Who launched Arambam, and what's the brand's origin story?
Arambam was launched in April 2024 in Hyderabad by actor Rakul Preet Singh in partnership with Curefoods, positioned as a millet-based South Indian restaurant.
Part of Curefoods
Arambam is one of 8 brands under the Curefoods house of brands.